Best Business Books on Branding

It’s a Darwin world and brand is key to survival. The game is changing and there are many questions you need to know how to deal with if you want to survive and thrive. For example, how do you grow a premium brand in today’s world? How do you compete in a category for top position in your customer’s mind? How can you build an emotional bond with your customers? How do you leverage the Web to co-create your product and brand to win raving fans, build awareness, and drive adoption? How do you differentiate your brand in a compelling way that connects with customers?Luckily, we can find the answers to these questions, as well as effective principles, patterns, and practices for effective branding, in a choice selection of business books on branding.Harvard Business Review on Brand Management
The power of this book is that it provides multiple perspectives on branding. In this case, it includes the following articles and authors: Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Can This Brand Be Saved by Regina Fazio Maruca; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; The Logic of Product-Line Extensions, Perspectives from the Editors; and Your Brand’s Best Strategy by Vijay Vishwanath and Jonathan Mark. You can use these articles to find unique insights and timeless truths on the art and science of branding.Married to the Brand – William J. McEwen
You can measure the emotional attachment of customers to your brand. It’s one thing to raise your brand awareness. It’s another to build enduring brand relationships. This book is unique in that it provides a strategic framework to manage and measure the relationships between a brand and its consumers. McEwen shows you how to leverage the five P’s to build a better brand: Product, Place, Price, Promotion, and People. He also shows you why you have to have credibility, be compelling, and connect to build the initial relationship. A key message in the book is that while no brand will marry 100% of its customers, every brand should try to create more marriages. The emotional connection with your brand becomes a key differentiator for your business in the long run.The 22 Immutable Laws of Branding – Al Ries
The beuaty of this book is that it’s a collection of timeless principles, patterns, and practices for branding. It also includes insight into building brands on the Web. This is especially important because of how the Web changes the game. The Web puts all the brands at your fingertips, so now you are competing for the top spots. Ries teaches you how to compete more effectively in niches, by dividing the niche and going for the top position in a customer’s mind. The key is that you don’t own the brand. Ries teaches us that the customer owns the brand and the value of the brand resides in the perception of the brand inside the prospect’s mind.The Brand Bubble – John Gerzema
The Brand Bubble addresses how to use brands to gain and sustain competitive advantage. Gerzema analyzed more than a decade’s worth of brand data. He concluced that the brand bubble is going to burst. Manager’s have been measuring trust and awareness as the value of brands, but Gerzema says they are wrong. In fact, by following those metrics, they can actually speed up the decline of their brands. Instead, brands need to show “energized differentation” to achieve better financial performance. Gerzema shares a five-stage model to reveal how creativity and change are the keys to success for brands today and tomorrow.The Brand Gap – Marty Neumeier
This book is about how you make your brand essential to the lives of your customers. It’s a fast-paced book that helps you learn how to ask the questions to ask about your brand. It also helps you test your brand concepts quickly and cheaply. Neumeier gives you a mental model and frame for thinking about how the game of branding is changing, as well as a framework for brand building.WIKIBRANDS – Mike Dover
WIKIBRANDS is about how to play in the new game of branding. The Web changes how things work. Rather than push out your products and your brand, you can co-create them with your customers. With the Web, companies can connect to customers in more powerful ways, and earlier in the cycle, and throughout the cycle. You can find out earlier and faster what customers really want. You can also leverage customers as raving fans to help you evaneglize and socialize your product through work-of-mouth marketing. Dover also shares metrics and measurement tools to help you identify which of your efforts are actually working.Zag – Marty Neumeier
Zag is about how to achieve “radical differentiation.” Differentiation is an increasingly important factor in standing out in the market. Neumier argues that just being differetin in the usual ways is no longer enough. Neumier shares lots of pragmatic advice such as how to use customer feeedback more effectively, how to name your products, services, and companies for better results, how to stretch your brand without breaking it, and how to design difference into your brand using 17 steps.

Jobs and Health Care, Can You Afford to Get Sick Now?

In our current economic climate having and keeping both jobs and health-care go hand in hand. With a lot of people not being able to afford health insurance on their own it is very convenient if you have a job that has healthcare coverage as a benefit. These jobs nowadays are very far and few in between however and because of this a lot of people are struggling with health care related debt. If you already have a job that gives you a health care benefit, hold on to it with dear life. If you do not have a job which provides this benefit and you cannot afford to provide this for yourself then you should be job hunting. Even if all you can find is a part-time job that has health insurance this is still better than no insurance at all.Both jobs and health care are very important to each and every person especially at the present time when our country is facing a recession. Here are just a few companies that carry health insurance for their employees; Wal-Mart, Walgreens, Starbucks, UPS, DHL, Home Depot, Hospitals, Churches, Costco and Whole foods. These are just a few companies as I am sure that there is a lot more out there that offer jobs that provide health care benefits. You can research these online and find out what is in your area and what is best for you. As I said before you can get a part-time job also, so you can still keep your current job if you have the time to juggle both. Yes jobs are hard to find especially now but you have to try for the sake of yourself and your family. It will only serve to benefit you and your family and no one else. There are so many things that could go wrong which will necessitate medical attention. This is especially important if you have small children or aged parents who are more at risk of developing illnesses.Jobs and health care go hand in hand, that is an established fact. The best options are; either you have a job that provides health care coverage or you have a job that does not but pays you enough so you can afford health insurance on your own. Either way it is your personal responsibility to ensure that you have a job or jobs and health care coverage. You can do research online to see the options that are available to you which will enable you in your decision making process. You can find a part time job and keep your current job if it is too difficult to find a regular job. Whatever option you chose it is imperative to have health care coverage as well as a job and since there is the potential to access both of them at the same time, you should go for it.-

Obtaining Quality Home Health Care

Certified home health care is a convenient in- home companion service available for seniors and their families. Opting to utilize a reliable home care agency offers rewarding advantages; to include a wide range of quality medical services. Elderly who opt to receive in-home medical services are given the opportunity to live healthy and prolific lives at home.Making the decision to receive nursing home care can be challenging for the patient and their families. Healthcare decision- making generally involves identifying key quality measures that will determine how effective such service would be. Consequently, the task for opting effective home nursing care is to identify an agency that meets clinical review standards, while also offering compassionate and compatible services that will help seniors live independently as long as possible.In the home setting, there are a variety of health care interventions utilized to help the patient maintain a comfortable lifestyle. The healthcare services have proven to be resourceful and qualitative. Home healthcare services for the elderly generally include skilled nursing care, health aides and personal assistance, and comprehensive wellness programs. A certified full- service healthcare company is ranked by its ability to provide quality patient care and extensive financial performance. More so, the home care saves lives by managing pain levels, medication administration, and wound healing as well as preventing chronic diseases.Skilled nursing care is utilized by in- home patients to improve or maintain a patient’s condition and to prevent further illnesses. Skilled nurses are registered or licensed clinical staff that ensures that the services are implemented safely and effectively. Conversely, non- professional medical staff, such as health aids or personal assistance employees provide the usual daily activities.The skilled nurses provide services, such as administer medications, administer disease management programs, and implement advanced technology. The health aids provide assistance with daily activities that include eating, bathing, and walking. They may also assist with monitoring colostomy or bladder catheters or administering oxygen. However, the responsibilities of both disciplines are clinically necessary and must meet the review standards to restore the maximal level of function and health.As the oldest form of healthcare, in- home medical care services have a variety of rewarding benefits. Incidentally, elder home care services are inexpensive due to recent Medicaid and Medicare regulations. In the United States alone, 12million Americans receive in- home health servicesas it has become extremely popular amongst the elderly population. Using specialized nursing services not only gives the family members a well deserved break, they are given the comfort in knowing that professionals are prepared to help them.In addition to obtaining professional assistance at a low cost, the patient will maintain a healthy well- being by experiencing daily socialization and communication. Social interactions helps the elderly stay connected and sharpen social skills. Because professional medical care is readily accessible, the family member is relieved of the responsibility and burdens about missing work or school to care for love ones.With that being said, family members do not have to worry about the patient not taking medications in a timely manner or eating a balanced diet as they should. In fact, home health care contributes to the long- term health of their patients as well as the economy.

Top Ten Saddle Fitting Myths

The internet is chock full of information, but sometimes it can be frustrating not knowing what is true and what is not. Myths abound in the area of saddle fitting, and we sort through these myths with our customers on a daily basis. These myths can cause frustration as well as cost you money, so beware of the following:Myth #1: One size fits all.Quite a few times per week we find ourselves explaining that one size saddle does not fit all horses. This seems like basic information, but for a first-time horse owner, it can be baffling to find that not only do saddles come with different seat sizes for you, but they also come with different tree sizes for your horse. We tried to make a simple way for customers to measure their horses to find out what size bar they need and came up with our handy, printable gullet templates. Regardless of how much your horse weighs or how wide you think his back is, measuring just to make sure can save you the headache of returning an ill-fitting saddle.
Myth #2: I’ll be able to buy a saddle that fits two different horses.There is a rare exception to this myth, and that’s if you have two horses that are extremely similar in weight, back width, back length, and wither shape. But a mere 25 pounds in the wrong spot, a 3 inch shorter back, or a slightly higher wither can mean a saddle fitting one horse and hurting another. If you’re shopping for two horses, we recommend focusing on one horse at a time instead of trying to come up with a compromise between the two. Compromising saddle fit is, quite frankly, compromising your horse’s comfort and therefore, his behavior as well.Myth #3: A good saddle pad will solve my saddle fitting problems.Many horse owners think that putting a good saddle pad under an ill-fitting saddle will alleviate pinching, slipping, or uneven pressure. Good saddle pads can cause the saddle to fit better. There is much technology in the pad industry to help a saddle fit better and you should take advantage of that technology. Padding-up to help eliminate sores from a poor fitting saddle is not a good choice. For example, if a saddle is too narrow, padding up to buffer the pressure will make the horse wider which will cause more pressure.Myth #4: All saddles that claim to be semi-quarter horse have the same gullet width.There are many variations to this myth. The truth is that the saddle industry uses terms loosely. Semi-quarter horse bars are often referred to as quarter horse bars, but others use the term quarter horse bars to describe wide bars, so the same saddle can be given different terms. This is very confusing to someone buying their first saddle. We’ve tried to wrestle this myth to the ground in our shop by standardizing our terms. We apply the term regular to narrow, semi-quarter horse bars and the term full to wide, full quarter horse bars.Myth #5: There are standard measurements in the saddle industry.It’s surprising to find out that manufacturers do not have a standardized way to measure gullet width. Billy Cook may do it differently than Crates, so that if each company were to measure the same gullet, a different number might be the result. At the shop we built our own little tool to measure gullets. We measure each saddle by hand so that a standard of comparison between our saddles is achieved, no matter what manufacturer produced it. Most online saddle shops simply use the statistics that the manufacturers provide with each saddle, leaving you to guess how the numbers actually stack up.Myth #6: I can’t order a saddle online because I need to try it on first.There’s no denying that the best way to see if a saddle will fit is to try it on your horse. Yet thankfully saddle fitting is not rocket science, and our customers have successfully fit thousands of “hard to fit” horses simply by using our downloadable templates and discussing the horse’s particular needs with a saddle expert. We’ve dealt with all sorts of conformations, from sway backed to high withered, and unless your horse has multiple unique issues, there’s no reason to think you can’t make a great choice online and save money over your local tack shop.Myth #7: I have to be an expert to tell if my saddle fits properly.With all the helpful articles on saddle fitting on the web today, it can feel like you have to know a textbook full of information to be able to select a well-fitting saddle. Many customers call feeling exasperated wondering, “Is it really THAT hard?” No, it isn’t. All you have to be sure of is your horse and your saddle needs—no one can be an expert on those two areas but you! We have several tips regarding this frustration. First, if you’re having a specific problem, like white hairs on your horse or saddle slippage, troubleshoot those areas first. Secondly, if you know your horse’s build and figure out what size tree will fit, half of your work is done. Most saddle fitting problems arise from a saddle that…doesn’t fit! Review our checklist on how to tell if you have a good saddle fit here.Myth #8: You have to spend a lot of money or get a custom-made saddle to find one that fits properly.If you went to Wal-Mart and were unable to find any clothes that fit, would you walk out convinced that you should pay exuberant prices for custom-made designer clothes? Probably not. It’s the same with your horse. If you have a hard-to-fit horse and are having trouble finding a saddle that fit, it doesn’t mean you need to dish out more money. Have you thoroughly researched your horse’s specific needs? If you know exactly what you need but haven’t found it yet, give us a call. Not only do we have extensive experience fitting horses, but we also have the ability to tell you what can and can’t be done and at what price. We’re proud to be partnered with Dakota saddelry, a quality company that does custom work for our shop. Dakota has always been willing to work with our customers and fit their specific needs at a low price.Myth #9: Flex trees can warp or cave in after you use them.We don’t know where this myth came from, but quite frankly, it’s preposterous. Flex trees are relatively new to the equine industry (in comparison with the age old wooden tree), and we suppose that if someone only heard the term “flexible tree” without knowing what it is, this myth would be easily spawned. Many people hear the term and assume that a flex tree is bendable like a piece of plastic or rubber. In reality, flex trees only “flex” about a centimeter in either direction, and only under pounds of pressure. You would probably find it hard to even see a flex tree “flexing.” This centimeter of movement, however, is what makes the flex tree more comfortable for the horse and allows the saddle to conform better to his movement. We’re not going to recommend flex trees for roping or ranch work, but we’re willing to say that under trail and pleasure conditions, there’s no way a flex tree is going to warp or cave in.Myth #10: I can get a close contact, narrow twist saddle for a very wide horse.Can you get a high-fashion, well-fitting, sportcoat for a very wide man? Nope. In the same way, a very wide horse is going to have to unfortunately admit he’s in the minority. Extra wide saddles are not impossible to come by, but you have a much more narrow selection. We recommend checking out Tucker trail saddles if you need an extra wide tree. The terms close contact and narrow twist refer to how you feel on the saddle. A close contact saddle with a narrow twist has less bulk and won’t spread the rider’s legs far apart. But a horse that is extra wide is not going to allow a close contact feel because of his broad back.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
Advertisement

Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

Twitter Facebook Linkedin
US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?